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If you sell products online, you’ll certainly need to execute a digital marketing strategy. However, given that most people search for local businesses using their smartphone before visiting a store, digital marketing is becoming increasingly essential for just about all businesses, regardless of size or industry.
How much you’ll pay for a digital marketing strategy largely depends on what you need, the complexity of the task and whether you require digital marketing on a one-off or ongoing basis. If you choose a monthly payment plan, digital marketing can cost anywhere between a few hundred to a few thousand dollars for SMEs. A one-off project generally costs between AUD 1,000 and 7,500 depending on the competitiveness of your niche.
Unlike traditional marketing firms, a digital marketing agency specialises in results-based marketing via a range of online channels, which may include search engine optimization (SEO), Google Ads, social media advertising, and content marketing. Essentially, a digital marketing agency can be a lead-generating machine for your company.
The most common types of digital marketing include search engine optimisation (SEO), paid search (PPC), social media advertising, and content marketing. However, there’s also video marketing, banner advertising, the Google Display Network, link-building and more. The easiest way to develop a comprehensive strategy is to partner with an agency.
With Coronavirus forcing huge lockdowns across the world to this day, the way human beings across the world interact has been changed, most likely forever. With that, the interaction between walk in stores and general the public has been replaced by choosing to go online and buy via the many online stores using SEO to power their business on a local, national and even an international audience. That's much the same when looking for services like a plumber, ordering food and all other industries.
We are one of the best digital marketing agencies in Sydney because of our long standing history, which has given us the hands on project management skills required to offer an award winning array of services and the ability to deliver over and above other digital marketing agencies.
No matter the size of your business, one thing you have in common with your peers is the amount of time in a 24 hour day. With that, trying to (along with other responsibilities you have) run your business whilst trying to manage the heavily demanding digital marketing cycle is wrong. Using a digital marketing service helps you to build a solid online presence and focus on selling it.