eCommerce SEO Services
by Australia’s Leading eCommerce SEO Agency

The world of eCommerce SEO is crowded with fly-by-night companies that are long on promises but short on results. Therefore, you must trust an eCommerce SEO company with an established track record, solid reporting and auditing services, and the ability to provide a transparent, accountable, and actionable SEO plan for your business.

SEO is a complex field, and those complexities are considerably accelerated when it comes to eCommerce SEO due to the sheer size and intricate inner workings which make up an eCommerce store. This is why choosing an eCommerce SEO firm that specialises in eCommerce SEO with a proven track record is so important. The technical aspects of eCommerce SEO and following best practices are far more important than what applies to a regular WordPress brochure website. A brochure website doesn't need to deal with specific eCommerce technical issues such as indexed pagination or keyword cannibalisation appearing across dozens of indexed category pages and thousands of product pages. If you are looking for a serious eCommerce SEO agency with decades of combined experience, please give us a call at Digital Search Group Australia today.

When it comes to achieving your eCommerce goals, there is an endless list of eCommerce SEO best practices to follow; below are a couple of poignant tips which can help benefit your eCommerce strategy.
1. Create Unique Product Descriptions & Eradicate External Duplicate Content
Make sure you launch your eCommerce website with unique product descriptions. If your product pages use plagiarised duplicate content copied directly from your supplies website, the product pages will not rank well in Google. In addition, this form of indexed external duplicate content will have a detrimental effect on the website's overall eCommerce SEO performance. Admittedly, writing unique product descriptions is a time-consuming process, but it will pay huge dividends in the long run.
2. Take Care of Indexed Paginated Category Pages
Most eCommerce websites with many products appearing in a category break the products up to occur over several pages, so there are a set number of products that appear on each page within that category. Category page pagination is a prevalent approach with most eCommerce stores selling many products; however, this approach can be disastrous to your eCommerce SEO strategy if not handled correctly. The problem revolves around internal duplicate content and the paginated pages falling under your product category becoming indexed, such as page 2 to page 7. This would mean there would be six duplicated versions of your main category page indexed in Google, all competing with each other and sharing the same content. This then confuses within the ranking algorithm, and we usually see main category pages rankings plummet.

To fix this pagination issue or to stop it from happening in the first place. First, you need to make sure Google cannot index the paginated pages (page 2 to 7). Some eCommerce SEO agencies would recommend using the “rel=next” and “rel=prev” tags approach; however, a much more surefire method would be to implement the <meta name="robots" content="noindex" /> tags on all the paginated pages within your eCommerce website. This will make doubly sure that the paginated pages will be entirely blocked from becoming indexed again. If Google already indexes the paginated pages, you can remove them from Google’s index by using the URL removal tool found in your website's Google Search Console account once you have added the “noindex" tags, of course.

If you have any question relating to the above eCommerce SEO tips and are potentially interested in engaging with an eCommerce SEO company with decades of experience, please get in touch with Digital Search Australia Today.

Below we have listed some of the poignant tools used by our eCommerce SEO agency, which are all free tools and can help to benefit your eCommerce online store and your SEO endeavours.  

Google Analytics: The Ultimate eCommerce Website Analysis Tool

Google Analytics is the most powerful marketing tool available to business owners and heavily used in our eCommerce SEO services. Google Analytics records, analyses and visualises website statistics to help your business grow. With eCommerce tracking enabled on your account, you can measure lead conversions or monitor your website in real-time with reports. Regardless of what industry you are in, we recommend using Google Analytics as one of the best SEO tools for measuring and improving performance on your eCommerce website.

Google Search Console: Alerts & Insights into Your eCommerce SEO Performance 

Again, another tool we use heavily is the Digital Search Group Australia eCommerce SEO service. Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your eCommerce site's presence in Google search results. It is an essential tool for any eCommerce website owner who wants to rank better on search engines. The advantages of using this service are numerous: it can help you ensure that Google can find and crawl your eCommerce website; fix indexing problems and request re-indexing of new or updated content; view traffic data for your site (how often your site appears in google search, which queries show up on the first page etc.); receive alerts when Google encounters SEO issues relating to indexing, spamming etc.

Google PageSpeed Insights: Increase the Speed & User Experience of Your eCommerce Store 

As mobile device usage continues to grow worldwide, how your eCommerce website performs when viewed on mobile devices is now becoming a critical eCommerce SEO ranking factor with Google. Google PageSpeed Insights (PSI) is a free tool that helps digital marketers and eCommerce managers understand how their site performs on mobile and desktop devices. In addition, it provides lab data helpful in debugging performance issues, as it is collected in a controlled environment. Field data has the most value for digital marketers who want to optimize their site's user experience. PSI reports provide suggestions on how to improve your page's speed and user experience. The recommendations range from removing redirects and rendering blocking JavaScript to the use of asynchronous scripts or deferring them until after DOMContentLoaded. If that all sounds a bit too technical for you, please contact our eCommerce SEO company and speak directly to one of our experts.

eCommerce SEO services are a cost-effective form of marketing that is increasingly becoming the most popular choice for Australian companies looking to make their products visible on search engines. eCommerce SEO allows you to reach your target audience by focusing on keywords they use and optimizing your website for those keywords. It also helps build a strong foundation for performance-driven digital marketing, which can save you money in other areas so that you can reinvest it in growing your business!

Google is not an SEO agency; they are a search engine. However, they do make a large amount of money from Google ads. They do not share the proprietary secrets of their “algorithm,” which is the formula they use to determine which companies rank higher in search engines and rank lower. eCommerce SEO companies have to rely on their experience, tools and focused SEO expertise to get results.

Google Ads can often be effective for eCommerce companies, but ranking well in organic search is a better long-term goal. Utilizing eCommerce SEO is not an overnight fix, but SEO’s ability to generate organic interest for your eCommerce site can be much more profitable in the long run. With a quality eCommerce SEO strategy, you won’t need to rely on Google Ads to generate sales for your business.

As an eCommerce website owner, you know that your site is a massive part of your business. To be successful in eCommerce, it's essential to implement SEO strategies for both organic and paid search success. Below are the leading eight steps you can take today to start optimizing your site with a successful  eCommerce SEO strategy:

1) Keyword Research -  First, we need to figure out our target keywords. This is where keyword research comes in handy! This step will help us find vital keywords customers are using when searching online, so we can focus on those terms throughout the rest of our eCommerce SEO optimization process, including meta optimisation and content creation.

2) Site Architecture - Next up, let's talk about designing the architecture of our page. This is a necessary planning process and involves developing a keyword hierarchy alongside developing the main product category pages, which will house your eCommerce stores products.

3) On-Page SEO -  The next step in our eCommerce SEO strategy is to focus on your website’s actual content, which is vital for infusing keyword relevancy into your eCommerce stores pages. First, let's talk about meta optimisation - this includes carefully selecting keywords and keyword phrases for use throughout all metadata tags, including titles, subtitles, summaries and descriptions for the main pages you want to rank. It also involves implementing schema markup, which helps search engines better understand the information being presented.

4) Technical eCommerce SEO - To put it simply, implementing technical eCommerce SEO is all about making sure search engines can crawl your website efficiently, be careful to reduce the number of redirects and configure any web server issues. Keyword-rich URLs will help with indexing, so try to include specific keywords in page titles and meta tags where possible. For more information about this broad subject matter, feel free to touch base with a member of our team.

5) Local eCommerce SEO -  Local SEO is all about driving local organic traffic to your site. This includes using geo-targeting on Google Adwords campaigns, analyzing the keyword competition for specific geographic areas and optimizing page content with those keywords in mind. It also involves implementing Schema markup, which helps search engines better understand the information being presented. This strategy is only effective if you have a physical brick and mortar location you can verify with Google.

6) eCommerce SEO Content marketing -  Content marketing is a robust methodology that can be used in conjunction with eCommerce SEO to effectively improve your website’s authority, visibility, and rankability while increasing the quality of traffic your site receives from Google's organic listings. Content Marketing has been around for decades, but its effectiveness and popularity have grown significantly due to social media channels like Facebook, Twitter and Instagram.

7) eCommerce SEO Link Building - Link building is an essential ingredient for any successful eCommerce SEO strategy. The main goal of link building within eCommerce SEO is to generate a natural, organic flow of high-quality links from authoritative websites promoting the main pages you want to rank within your eCommerce store. In addition, creating content that resonates with potential customers and experts to establish yourself as an authoritative voice in your field will help significantly towards achieving this objective.

8) Measuring eCommerce SEO Success -  Measuring the success of your eCommerce SEO efforts is a crucial part of any campaign. It ensures that you're focused on what needs to be done, how well it's going so far and helps you identify areas where improvements need to be made. The most reliable method for measuring the effectiveness of an eCommerce SEO strategy is through Google Analytics or other popular tools such as AHREFS and SEMrush.

So you've heard about how JavaScript is terrible for your eCommerce SEO but don't know what it entails? Well, first off, let's talk about what JavaScript does. When a search engine downloads the web document and starts analyzing it, the first thing is understanding the document type. Unfortunately, JavaScript complicates this process by changing the way HTML code looks to a browser. So when Googlebot crawls through your site looking for keywords and content of interest to visitors to rank you higher in SERPS (search engine result pages), it may not be able to read everything on your page because of JavaScript interfering with their ability to decipher what each element means.

So if your eCommerce website has more scripts than the lifework of William Shakespeare, there is a good chance Google might be having issues rendering your pages while also creating speed issues. Both of which will have a decremental effect on your eCommerce SEO performance.

Ranking better in organic search results begins and ends with SEO. If you have an eCommerce website, you undoubtedly know that there’s a lot of competition out there. This makes investing in SEO mandatory for eCommerce websites. Remember: SEO is not an overnight fix, and a successful SEO campaign will need to run for several months for the best result.

eCommerce SEO is a worthwhile and realistic investment for a company of any size, and the cost is based on the scope of services you want. Our eCommerce SEO experts will work with your company to determine the range of services you require and discuss costs.

eCommerce SEO is helpful for most eCommerce businesses, and a reputable eCommerce SEO agency will have no problem customizing an effective eCommerce SEO strategy for your company, no matter what eCommerce platform you use.

eCommerce SEO should not be regarded as a “quick fix,” and any eCommerce SEO agency that guarantees instant results is lying to you! Typically eCommerce websites can start seeing results within 4 to 6 months. However, the longer a company effectively utilizes eCommerce SEO, the better its effects will be in search engines.

Unfortunately, the world of eCommerce SEO is populated by dodgy characters who overpromise and underdeliver. Unlike them, we value transparency, fairness, and honesty in our eCommerce SEO auditing and reporting. We will tell you the straight truth about what works, what doesn’t, and how much it will all cost. In addition, we’ve been around for over 15 years: we could not have survived this long if we were cheating our customers! That’s why businesses trust Digital Search Group Australia for their eCommerce SEO needs.

SEO isn’t just important to an eCommerce marketing strategy: it’s essential! Any adequate marketing budget is going to include funds intended explicitly for SEO. If you have an eCommerce store, SEO will be significant due to the highly competitive landscape.

Online product pages are of critical importance, and any SEO campaign specifically designed for an online store will focus heavily on them. Optimizing titles and meta descriptions are essential and write unique and captivating testimonials and product descriptions. Engaging content is the difference between underperforming eCommerce websites and exceptional ones.