To put it succinctly, we are the best at what we do. We are vastly different to a lot of other Melbourne SEO companies who don't fulfil their commercial obligations by not achieving desired search rank results in Google for their clients and by doing so contribute to the overall bad reputation which has transpired for the Melbourne SEO industry over the years. Are you searching for a SEO agency in Melbourne who can deliver solid SEO results for your business? Or perhaps, you are looking for a team of Melbourne SEO experts with decades of combined experience who fully understand the intricacies of implementing a successful search engine optimisation strategy in 2021? Or maybe looking for an SEO agency who will go the extra mile and become an invaluable extension of your business? If you have answered YES to any of the above you have come to the right place.
As soon as you start working with us you will be assigned a dedicated SEO campaign manager who will guide you through our well throughout onboarding process. Our team of Melbourne SEO specialists spread across different departments will then start seamlessly working on the different SEO elements which makeup your website's SEO strategy. These areas might include a technical SEO audit, setting up an ongoing link building strategy, keyword research to identify the best keywords to target for your SEO campaign, planning an optimised content creation strategy for your websites main landing pages, strategizing an ongoing backlink acquisition campaign and also planning any local SEO requirements. Our team of experienced Melbourne SEO consultants will deliver all the ingredients needed for your SEO strategy to succeed.
Absolutely not, SEO is very much alive and kicking just ask some of our SEO Melbourne clients. The directors here at Digital Search Australia have been involved with SEO since 2006 and have witnessed some major shifts over the years. Gone are the days of irrelevant backlink building, keyword stuffing of content, back doorway pages, hidden text and any other blackhat SEO practices which enabled people to game Google. SEO has now become a lot more sophisticated and if you are a serious SEO agency, you need to adhere to a set of ethical rules which have been outlined by Google over the years and enforced by a series of large periodic algorithmic updates. Many of which are named after black and white animals funnily enough, like the Penguin Update which targeted spammy link building practices and the Panda Update which targeted plagiarised and low value thin content.
Google currently processes over 2 trillion online per day and over half of those searches are generated from organic traffic. So, in our opinion search engine optimization (SEO) is not dead at all and continues to grow and evolve as businesses battle it out to gain a share of the ever increasing organic traffic search volumes available through SEO marketing. Regardless of if you are a business in Melbourne Australia or New York SEO still offers the best bang for buck for your online marketing efforts in reaching your target audience.
Just going to Google and typing in “SEO company Melbourne'' and working with the first SEO agency you find on the first page will not guarantee success. Finding a SEO provider you would highly recommend can take a bit more effort but it's worth putting in the effort. We suggest asking for examples of the SEO agencies work which include SEO results achieved in different industries and also ask for client case study examples or even better ask if you can directly contact any willing clients and speak to them directly. Our SEO Melbourne company is always ready to put you in direct contact with our clients should you wish to speak and we are always transparent about the tactics used in our SEO efforts.
Put simply, content is a vital component of any successful SEO campaign as without content there are no keywords and without keywords there is no keyword relevancy which matches the Google search users query and intent. Here at Digital Search Australia, our SEO company heavily promotes optimised content creation as an important part of our Melbourne clients SEO campaigns. It's sometimes very easy to work with an SEO marketing company in Melbourne who will neglect this vital aspect, don't let that be you! - get in contact today.
When looking for SEO experts Melbourne it's important to find out about costs.. As a general guideline if dealing with reputable SEO companies Melbourne expect to pay between $1,000 AUD to $1,500 AUD per month for a local SEO campaign and between $1,500 AUD to $5,000 AUD per month for a national Australia wide SEO campaign. These ballpark figures are dependent on the competitiveness of the keywords you want to target along with the number of pages you want to promote. If you want to have an exact idea of SEO prices in Melbourne specific to your business website and also want to find the best SEO in Melbourne at the same time? Please get in touch with us today.
Regardless of if you are a small Melbourne business or a large company in Melbourne and having an effective online marketing strategy important for your business. Finding decent SEO services in Melbourne is well worth your consideration. SEO isn't some kind of magical answer to all your business problems neither is it some kind of digital blackmagic alchemy conducted by college students in dark basements.
SEO is more like a technical science which is continually evolving that does require human input to interpret data and patterns generated from tools such as Google analytics. It also involves the analysis of keyword data and coordinating with SEO copywriters to create keyword relevant optimised pages which will rank in Google for your businesses important key terms used by your target audience. It also involves technical analysis of websites to identify any onsite SEO issues which will be preventing websites performing in the SERPs. Finally, one of the most crucial ingredients of an SEO strategy revolves around backlink acquisition, which involves procuring links from high authority websites to gain the required link juice or SEO ranking authority generated from these inbound links. This is a highly laborious process and a large percentage of your ongoing SEO Melbourne budget will be focused towards this ongoing crucial endeavor. It should be seen as an ongoing popularity contest with your competitors and competing to see who has the most authoritatively heavily weighted backlink profile. This is especially the case when you are chasing highly competitive, highly searched and lucrative keywords.
In our opinion SEO marketing in Melbourne offers your business the best bang for your online marketing budget buck as opposed to paid channels such as Pay Per Click. It's true that Pay Per Click advertising with Google or any other search engine can deliver instant results and generate quick sales for your business. But the cost ramifications of having to pay every time someone clicks on your ad can easily spiral out of control and make your question the cost effectiveness of your online marketing efforts. The main difference with implementing a SEO Melbourne strategy is there is a certain amount of upfront cost associated with the work needed to be undertaken before your company will start to see a return on your investment. Taking into account numerous factors such as the age of your website and its authority or its Google rating as well as how much traffic to your website is currently being generated by Google organically and competitiveness of the marketplace. All of these items play a big part in determining the length of time it takes to achieve sustainable levels of SEO traffic generated from an ongoing search engine optimisation strategy. So, after researching lots of SEO campaign data while conducting seo services in Melbourne, we conclude the timeframe can realistically be anywhere from one month up to six months.
Once a certain threshold of SEO visibility is achieved from our ongoing SEO efforts and the momentum in SEO visibility or SEO rankings continue to increase we feel that our Melbourne SEO marketing agency can far outperform any other form of online marketing such as pay per click or social media marketing.
Here at Digital Search Australia, we have invested heavily over the years in producing highly informative well rounded slick SEO proposal presentations which illustrate our proposed SEO approach in an easy to understand format. At the same time, we also like to try to demystify often confusing SEO theories, SEO approaches and terminology which can sometimes be confusing for Melbourne business owners. The SEO proposal will include numerous pages about our approach to SEO, details of clients and brands we have worked with so you can gauge our SEO pedigree and track record. The document will also include ranking and search volume data for our proposed set of target keywords. A mini SEO audit of your website highlighting some poignant onsite issues with complementary recommendations for fixing these issues alongside. We like to provide this mini audit as it provides a glimpse into our SEO knowledge base and give you a snippet of what to expect moving forward. Lastly we will also provide you with a comprehensive breakdown of the SEO strategy we will be working on on a month by month basis.
It can take longer to see SEO Melbourne results come through for a brand new website compared to a more established website. Being a leading SEO Melbourne agency, we highly recommend to new website owners that any SEO efforts should get underway as quickly as possible, as it's a race not a walk.
FAQ’s if implemented correctly using a schema markup are wonderful for SEO. Not only do they allow you to answer important frequently asked questions specific to your target audience who visit and generate traffic to your website. But if you set up the FAQ schema markup correctly your FAQs questions and answers will have the ability to appear in the Google search results below your organic website listing. Contact our SEO specialist Melbourne to find out more.
When speaking to an SEO agency it's always a good idea to ask if they have any client case studies for any clients who are in a similar industry to yours. If they do, ask for any relevant case study files and any other associated search engine optimisation reporting. Also ask the SEO Melbourne company, if they have any before and after ranking reports which will give you a good indication of the results achieved and the SEO capabilities of the SEO agency you are speaking to.
Planning a well rounded content strategy at the beginning of a SEO Melbourne marketing campaign is well worth the time and effort and will pay massive dividends in the long run. It's important to devise an action plan incorporating keyword analysis and research alongside using tools such as AHREFS and Google Analytics to analyse the main pages of your website and procure data sets relating to current organic visibility and historical traffic these pages have been receiving, Once you have collated this data you can then plan out a SEO content strategy focusing your SEO efforts in the best places. If you are interested in this service for your Melbourne company contact our SEO agency today.
What makes us different here at Digital Search Group Australia and why we consider ourselves to be one of the top SEO agencies here in Melbourne is that everyone who works for us is an SEO specialist. We don't get involved in other areas of online marketing such as pay per click advertising, social media, Facebook Ads and we also try to avoid web design wherever possible. SEO Melbourne is our passion and we live, sleep and breath search engine optimisation.
One of the most important aspects of marketing SEO is having relevant insightful traffic data to hand. This is where Google analytics comes into play and truly shines, not only is Google analytics great for analysing traffic data so you can interpret website data such as traffic sources, website conversions, bounce rates and conversion rates but it's also great at planning future SEO success. To find out more how we can plan a great SEO strategy for your website by just viewing your Google Analytics data, get in contact with our SEO company today.
Put simply, whening looking for an SEO agency to work with it's important to do your homework beforehand. SEO is an unregulated industry and unfortunately that does open the door to a large number of charletens all claiming to be SEO marketing experts. Ask to see client references, case studies and before and after examples of work be that through ranking reports or organic traffic data reporting. Hopefully then you will find an SEO company in Melbourne who performs who eventually you yourself would highly recommend to others.
There are many unscrupulous SEO companies in Melbourne who like to lock their clients into 12 months contracts as soon as the business relationship starts.. Very often the SEO company does not perform and achieve the desired results with very poor ROI for the client. This is obviously a bitter pill to swallow for any Melbourne business owner and the bad experience will more than likely put them off investing in SEO altogether and spending their online marketing budget on Google pay per click. Here at Digital Search Group, to combat this situation which is so prevalent in Melbourne we offer a 3 month strategy. When working with any new client we always present a 3 month strategy proposal which gives the client peace of mind and most importantly puts the onus on us to generate solid SEO results and show great value in those initial 3 months.
The great thing about aged websites is that they have great authority in the eyes of Google due to the age factor. However if your company's website has been on the same website platform for the last 10 years, the outdated technology being used could potentially be damaging to any potential SEO performance.
As I am sure you are aware mobile phones and tablets are becoming more and more popular than ever before. Because such a large percentage of the world now uses mobile devices and this will continue to grow. Google has positioned its core algorithm which determines how it ranks websites to cater for its largest target audience which is people using mobile devices. One of the most important factors for your websites SEO to perform well in 2021 and beyond will revolve around having a website which is lightning fast and does not suffer from any rendering issues. Contact our Melbourne SEO agency to find out more.
There are numerous ways to get your website penalised by Google thats why its essential you make sure you are working with a highly experienced SEO company in Melbourne who have the SEO credentials and proven track record to give you peace of mind. Google penalties can be associated with spammy link building practices, duplicated, thin and low quality content and SEO onsite technical issues. Here at Digital Search Australia, we have been working within the SEO Melbourne ecosystem for the past 15 years. So we are fully aware of what negative SEO approaches cause both manual and algorithmic Google penalties while making sure these negative “penalty generating” SEO approaches are avoided at all costs for our Melbourne SEO client base.
Core Web Vitals is a fairly recent website metric used by Google focused around improving user experience. Core Web Vitals monitor the performance of websites in relation to mobile friendliness, website speed, responsiveness and visual stability. The Core Web Vitals metric is officially going to become a serious ranking factor in May 2021 and will have some serious ramifications for websites who don't meet these new required benchmarks. If you want to check your websites Core Web Vitals score visit the Google PageSpeed Insights Tool. If you need some professional advice in this area? Please feel free to contact our Melbourne SEO agency.