Localised SEO is a popular form of search engine optimisation (SEO) which helps businesses become visible to search engine users, within their geographical area looking for their products or services. This localised organic traffic comes from the search engine results via the map listings or from first page organic search results.
The best way to improve your local search results is by contacting a reputable local SEO company who have experience and provable expertise in achieving successful local search results in Google resulting in leads generated for their client base. If you are interested in working with top SEO experts in Sydney to market your product or service, please get in contact with Digital Search Group Australia today for a free no obligation proposal.
The cost of a local SEO strategy in Sydney is dependant on a few different variables, Before we start any work our SEO team will conduct a full analysis of your website presence focusing on SEO strengths and weaknesses, optimised content requirements, GMB page optimisation, the competitiveness of keywords relating to your niche, current rankings, inbound link structure and the online visibility of your GMB page. With this data we will be able to formulate a meaningful local SEO proposal with a full breakdown of the work needed to give your business maximum local exposure and take it to new heights. Ultimately the cost of a local SEO campaign is very much dependent on the competitiveness of your industry but we will always be transparent about this and will give you a good understanding as to why we are quoting a certain price.
Without blowing our own trumpets, here at Digital Search Australia we do consider ourselves to be the best local SEO company in Sydney and even Australia. Over the years we have implemented a multitude of successful SEO marketing campaign strategies for Australian companies ranging from small businesses to well known Australian brands. Our goal has always been to deliver long term results for the most competitive keywords in the Australian search engine rankings. While providing our customers with a long lasting online presence using the best practices which will surpass their business goals.
According to statistics from 2020 up to 97% of people use search engines to find local business, I think we can now truly say gone are the days of the Yellow Pages. Also, 50% of people using their phones for local searches will end up visiting at least one of those stores they searched within 24 hours. And finally just to further reinforce the importance of local search and the impact it can have on growing the online presence for your business, 46% of all Google global searches across the world have local intent, which is 35 billion searches per day by the way.
Yes it is, having long term visibility in the Google map listings is an important tool for any Sydney businesses looking to attract local customers and increase their web presence. The search for directions function is used by millions of Australians everyday to find local business, personal addresses, restaurants and events. The Google app is widely used on mobile devices and makes finding directions to new businesses and services when on the move easier than ever.
Google Maps is an invaluable tool for any business looking to attract local customers looking for their products or service and over the course of the last 10 years has made the Yellow Pages completely redundant. The Google Maps functionality incorporates both a search engine to find businesses and a GPS enabled map which directs the users to that businesses location. Google Maps massively contributes to the overall amount of Google searches conducted worldwide every day and every search is focused around local intent and location based search specific to that user's geographical location.
Traditional SEO when employing the best SEO practices help to improve your organic visibility for relevant highly searched non location based generic keywords in Google.com.au on a national level. While local SEO strategies enable you to boost your Google My Business pages local visibility in the Google map listings alongside increasing your website's organic search engine rankings when potential customers are searching for your products or services within your geographical location.
The main ingredients which make up a successful local search campaign include the following items. Keyword research, competitor analysis, GMB page optimisation, optimised content creation, website technical SEO recommendations for and implementation, high quality local citation submissions & ethical link building tactics. On top of this, it's important to also pay attention to good website design and conversion rate optimisation to give the best possible user experience. Contact our SEO experts to find out how we can help grow your business.
Firstly what is NAP? It's an acronym for Name, Address, and Phone number and it's the blood and guts of any local search campaign. For Google or any of the other search engines using local search functionality, understanding your business Name Address & Phone number details are absolutely vital for your local online presence. As a business owner, it's essential that you make sure you are consistent across your website, GMB page and all external business directory listings or anywhere else where your businesses NAP details have online mentions. This is why it's so important to conduct a citation audit and cleanup when your business changes address, otherwise this can lead to confusing Google and losing visibility for local searches.
As the saying goes content is king when it comes to search engines and this also applies to local SEO as well. Search engines don't read images so well and predominantly they crawl web pages looking for text or content. So you need to create unique content for your website and GMB page so they are highly relevant for the local search terms relating to your service or products. Before starting the content strategy it's important to research the keywords which have the best possible local intent while having high monthly search volumes.
Multiple location SEO is for businesses who have more than one business location or address. For example, an Australian florist with locations in Sydney, Melbourne and Perth,
It would be highly important for a florist operating a flower delivery service to have good local visibility for each of their 3 business locations. The process is very similar to a normal local SEO strategy for a single business location. Apart from the fact you need to make sure all the different locations all have verified GMB pages and that their individual NAP details are mentioned on the business website preferably on individual pages which would be linked and associated to their respectful GMB location pages.
Creating a solid reputation and awareness of your brand online is important as local search results not only produce website traffic but also conversions from local search are also a lot higher. With that, finding a local SEO Sydney company with the expertise to increase your results positioning in the SERPs can be a game changer for your business.
Yes you can have local SEO visibility for multiple city locations across Australia such as Adelaide, Melbourne, Perth and Brisbane but firstly you must have physical locations within those cities. You also need to make sure you have verified Google My Business pages for each location setup correctly. We also recommend setting up dedicated optimised location pages specific to the different locations of your business within your website. It's important to make sure your website's location pages correlate correctly with your location specific GMB pages. For example if you have locations in Perth, Adelaide and Melbourne. Your Perth, Adelaide and Melbourne GMB pages should link to your Perth, Adelaide and Melbourne location pages on your website. To reinforce Google's understanding of the multiple location nature of your business further, the NAP details (name, address and phone number) for each of your locations which appear on your GMB pages should also appear on the corresponding location page within your website. Confused yet? Please feel free to get in touch with us so we can fully explain the dynamics of local SEO for multiple locations further and put it all into context for you.