Local SEO Services #1 Small Business Local SEO Agency

Do you want to get to the front of the queue, eliminate the guesswork that’s usually involved and to take your local SEO services needs to the next level? At our core, we are industry leaders which are loyal and engage with our clients offering the morals and ethics to do what is simple – provide serious local SEO services that deliver results and nothing less.

Google map local search listings (also known as the Google Map listings) are a powerful tool for small businesses and if your website and Google My Business (GMB) listing are not optimised for local search you could be missing out on lots of new business. Our local SEO services will enable your business to stand out from your competitors, while dominating the “3 pack” Google map listings so you’re always being found by your local target audience for all the important locally searched keywords and ahead of your competition. 

Why Local SEO Services Are Important For Local Businesses?

Having an effective local SEO strategy for your website will generate more traffic, sales and enquiries from local customers in your local geographical catchment area. Statistics show that up to 85% of people who are looking for a service or product provided by a local company, will use the Google map listings and 46% of all the searches on Google have local intent. This is why it’s imperative for your local business to have local search engine visibility, with an online presence catering to your local customers’ search habits and making sure your business is being found in the local search results for the most highly searched and relevant keywords.  

Through our local search engine optimisation process, our SEO team will analyse the local search behaviour of your local audience utilising a far reaching local SEO keyword research process. With this data we will be fully armed to deliver a meaningful local SEO strategy encompassing both your website and GMB page.

Local SEO Services Australia

Local SEO Services: What Is Local Search Engine Optimisation?

Our local SEO service is naturally entwined with our regular search engine optimisation services. As the SEO tactics for achieving visibility in local search share a lot of similar characteristics and attributes of general search engine ranking SEO factors.

The components which make up a successful local SEO strategy include keyword research, competitor analysis, optimised content writing, auditing of current local citations, GMB page optimisation, link building and eliminating any conflicting SEO issues with your website while making sure it’s highly relevant to your local SEO target keywords. All of the above elements must be tied together by the uniformity of using the same business NAP details across all your businesses assets. NAP stands for Name, Address and Phone the main information which defines your location verified GMB page and in essence is the lifeblood of your local SEO strategy.

A lot of the work we do revolves around making sure that all external websites, business directories and bookmark sites where your business details are mentioned are using the correct address and telephone number which matches your GMB page. Our local SEO services will ensure all the important local search boxes are ticked, so we deliver a high quality marketing strategy giving your business the local online presence it deserves for all the important local search terms which resonate with search engine users. Get in touch today to find out more!!

Breaking Down Our 3 Pillars For Google Local SEO Company Success (Using Google Patents)

We Use Google Local Search Patents To Guarantee Our Local SEO Services Success

By focusing on the Three Pillars of Local SEO strategy, our team of experts ensures all efforts are geared towards the highest priority tasks we know produce rankings, leads and sales in the shortest time frame. Google has based their local (and all other) ranking algorithms on factors that are published in approved patents and are available to the public. This allows our team to remove the guesswork we see competitors continually challenged with and our team focuses on getting our clients amazing results, every time!

Google Local SEO Patent #1
(patent): Prominence

01Local Business Keyword & Competitor Market Research

  • We identify the top keywords to target by using tools like SEMrush, Ahrefs, Google Search Console, and more.
  • Using these tools we can identify top ranking competitors, take stock of the elements leading to their success, include them in our local SEO strategy and ensure our approach is the best in the niche.
Local SEO Services Keyword & Competitor Market Research
On-Page Locally Relevant Content Targeting Local Searches

02On-Page Relevant Content Targeting Local Searches

  • We create authoritative content that fills the requirements of Google’s E-E-A-T (Expertise, Authoritativeness & Trustworthiness) requirements along with building a content marketing strategy encompassing highly relevant cluster topics that explode the authority of our primary landing pages.
  • We laser targeted local search-focused content to complement the local searches for keywords most relevant to your business/target audience.

Google Local Search Patent #2
(patent): Proximity Relevance

What is a Google My Profile listing exactly?

Ensuring there’s consistency and authority for Google’s own business directory is paramount. If you don’t know much about GMP, it can be compared to other large business directories, such as Apple Maps, Truelocal.com.au or Womo.com.au. GMP’s purpose is to provide listing information for your business that is available in an easy manner. This is where we focus efforts on auditing your website, business directory listings and other online mentions as we must ensure any/all display as close to 100% consistency as possible to your GMP. Your GMP acts as a channel for potential customers to find quick information about you, such as reviews, specific geographical location, phone number, website address, hours of business, products and/or services you offer and so on. However, unlike those mentioned above, Google’s directory database is shared in the most intuitive manner – using structured markup.

Local SEO Optimisation For Google Business Profile Directory Listing

The Local SEO Sweet Spot: Your Google Directory Information Is Always Found In

01Relevant “Discover More Places” Results

Although there’s no silver bullet with ‘Discover More Places’, the chance of being included is only ever going to happen if you are highly relevant to the local search query used in the first place. For example, searching for ‘jewellery stores Sydney’ returned the following:

Google Discover More Places
Local SEO Pack Domination Pays Out

02Google Maps Listings

You can access through your browser and when you search for a keyword/phrase, you receive a list of results and a map to make it easier to select a local option by their exact location. You can see how handy this can be below when I search for the keyword ‘Sydney Harbour cruises’

(NOTE: there’s also the Google Maps App for mobile users)

03Local SEO Pack Domination Pays Out

The local pack is likely the most well known GMP-related spot (also known as ‘snack pack’) for your GMP directory business listing data to be displayed and below is an example for the search query “dentist Gordon NSW”.

Local Pack Domination Pays Out
Local SEO Services And The Knowledge Graph

04The Google Knowledge Graph

When you search for a business name, you can be (if the dots connect) presented with a Knowledge Graph, such as the below when I searched for ‘Alphabet Inc.’, the holding company of Google:

Google Local SEO Marketing Patent #3
(patent): Most Relevant Geo-Located Document + Link Authority Wins

Our Local SEO Company Specialises In Local Link Building Via Local Citations Sites, Directories, Guest Posts And More

Local link building strategies rely on researching of the best potential link building placements, whilst ensuring you don’t duplicate anything and that you are focusing on quality vs quantity from a well-rounded selection of links such as the following:

  • Local Citation Links
  • Local Press Releases
  • Directories
  • Local Guest Posting
  • Local Sponsorships
  • Social Media Profiles
  • Local Blogs
  • Forums
  • Product Reviews
  • Business Reviews And More

One of the key ingredients to long term rankings in search engines is our team focusing on building your reputation around solid off-page strategies that remain indexed and continue to pay out ROI for your online marketing budget for years to come. As algorithm updates happen continually, following crucial quality control factors minimises fluctuations and maximises returns.

Local SEO Company

Local SEO Agency Australia-Wide

Expert Advice for Your Local Search Requirements

We work with clients across Australia needing local SEO services. Contact our local search experts today for impartial advice so you can make an informed decision for your business.

Local SEO Agency Australia-Wide

Boost Your Local SEO: What Businesses Need Local Search Optimisation

Being optimised and locally relevant so your website and Google My Business page appear in the local search results can be beneficial for any type of businesses, as long as you have products or services which are targeting a geographically local audience. However our local SEO service is particularly popular with law firms SEO, personal injury law firm SEO, pest control specialists, electricians, real estate agents, financial planners, event venues, skip hire companies and of course bars and restaurants. Contact the number one local SEO agency today and find out about our local SEO solutions that can get your businesses in front of your local target search market. 

Local Businesses: Our Local SEO Strategy

If you are a local business based in Sydney NSW looking for an effective way to develop your local customer base and you’re looking for a digital marketing strategy which will hit the mark. We highly recommend a local SEO campaign this multi faceted digital marketing solution will not only laser target your product or services to customers within your locality but it also offers a wide spectrum of unique advantages. Such as being able to showcase customer reviews to potential customers within your local community, tapping into the high conversion rate traffic generated from the local intent of Google searches within your locality and creating strong local brand awareness and brand loyalty within the only search engine results which count. 

Local SEO Services: What Benefits Does Local SEO Strategy Have For Customer Acquisition?

Our Sydney local SEO services will benefit your local business in a multitude of different ways. Firstly it’s an ideal way to cost effectively present your business to your niche marketplace through local search engines. Our consultants will develop a relevant content strategy for your business through carefully considered and well researched content creation which will grab the attention of any visitors and convert them into customers for your business. Our search optimisation know-how and web marketing tactics will give your website design and GMB page an abundance of authority and presence within the eyes of Google. Most importantly our Sydney local marketing offering will give your business a huge boost in quality organic traffic leading to an overwhelming number of new business enquiries and calls from potential customers. Contact the best SEO company today to find out more about how we can help reach your goals. 

Local SEO Services: Guide To Small Business SEO Services

To help our potential clients have a greater understanding about the inner workings of local search engine optimisation and to give them a great reason to consider us to be their go to SEO partner. Our experts have put together a detailed list of useful FAQ questions relating to all the different aspects of digital marketing, SEO techniques, content creation, keyword/market research, local citations, Google analytics, link building, schema markup and customer reviews. All of which makeup a well rounded local SEO strategy to quickly reach some short term goals and start the path of taking your business to the next level. 

The Importance Of Schema Markup In Local SEO Strategy

Schema markup is a great technique used to provide relevant and descriptive information about your business appearing next to your website in the search result listings. Our local SEO consultants will identify the most relevant and impactful schema markups to use for your local SEO Sydney strategy. These range from organisation schema markup to business review schema markups. Once we have implemented these schema markups your website should see an increase in conversion rates and customer base. 

Our Local SEO Services Build Local Online Traffic & Helps Any Business Owner

If your business is struggling at the moment to get new clients, we can help. Our localised SEO services will help to propel your business in front of a new market of previously untapped customers and revenue growth. There are a huge amount of potential customers who are conducting local searches looking for your products or services within your businesses geographical whereabouts right now. Our digital marketing experts would love to have the opportunity to show you the available opportunities within your niche and how effective our local SEO services could be for your business.

Ready To Talk About Our Local SEO Services?

Speak With Your Local SEO Team Today

If you’re ready to throw some questions our way, our expert local search specialists are available to discuss your unique situation and to provide initial advice on how best to approach your requirements.

Local SEO

Local SEO Services FAQs

Localised SEO services are a popular form of search engine optimisation (SEO) which helps businesses become visible to search engine users, within their geographical area looking for their products or services. This localised organic traffic comes from the search engine results via the map listings or from first page organic search results.

The best way to improve your local search results is by contacting a reputable local SEO company who have experience and provable expertise in achieving successful local search results in Google resulting in leads generated for their client base. If you are interested in working with top SEO experts in Sydney to market your product or service, please get in contact with Digital Search Group Australia today for a free no obligation proposal.

The cost of a local SEO strategy is dependant on a few different variables, Before we start any work our SEO team will conduct a full analysis of your website presence focusing on SEO strengths and weaknesses, optimised content requirements, GMB page optimisation, the competitiveness of keywords relating to your niche, current rankings, inbound link structure and the online visibility of your GMB page. With this data we will be able to formulate a meaningful local SEO proposal with a full breakdown of the work needed to give your business maximum local exposure and take it to new heights. Ultimately the cost of a local SEO campaign is very much dependent on the competitiveness of your industry but we will always be transparent about this and will give you a good understanding as to why we are quoting a certain price.

Over the years we have worked alongside some of the best local SEO companies in Australia and it’s impossible to say exactly who is the best. However, if you are in the market, I suggest reviewing the local SEO services case studies for Australian local SEO agencies before you commit. At DSG, our goal has always been to deliver long term results for the most competitive keywords in the Australian search engine rankings. While providing our customers with a long lasting online presence using the best practices which will surpass their business goals.

According to statistics from 2020 up to 97% of people use search engines to find local business, I think we can now truly say gone are the days of the Yellow Pages. Also, 50% of people using their phones for local searches will end up visiting at least one of those stores they searched within 24 hours. And finally just to further reinforce the importance of local search and the impact it can have on growing the online presence for your business, 46% of all Google global searches across the world have local intent, which is 35 billion searches per day by the way.

Multiple location SEO is for businesses who have more than one business location or address. For example, an Australian florist with locations in Sydney, Melbourne and Perth. It would be highly important for a florist operating a flower delivery service to have good local visibility for each of their 3 business locations. The process is very similar to a normal local SEO strategy for a single business location. Apart from the fact you need to make sure all the different locations all have verified GMP pages and that their individual NAP details are mentioned on the business website preferably on individual pages which would be linked and associated to their respectful GMP location pages.