Digital Search Group Australia
Digital Search Group Australia

Local SEO Services Company
Large & Small Business Local SEO Agency Covering Australia-Wide

Do you want to get to the front of the queue, eliminate the guesswork that’s usually involved in taking your local SEO services needs to the next level? At our core, we are industry leaders which are loyal and engage with our clients offering the morals and ethics to do what is simple – provide serious local SEO services that deliver results and nothing less. Google local search or also known as the Google Map listings is a powerful tool for small businesses and if your website and Google My Business (GMB) listing are not optimised for local search you could be missing out on lots of new business. Our Sydney local SEO services will enable your business to stand out from your competitors, while dominating the “3 pack” Google map listings so you’re always being found by your local target audience for all the important locally searched keywords and ahead of your competition.

During our local search engine optimisation process, our SEO team will analyse the local search behaviour of your local audience utilising a far reaching local SEO keyword research process. With this data we will be fully armed to deliver a meaningful local SEO strategy encompassing both your website and GMB page. To further reinforce the process, we produce a targeted local SEO content strategy to ensure the highest relevancy for locally searched keywords most relevant to your business/target audience.

Local SEO Services:
What Is Local Search Engine Optimisation And How Does It Work?

Local SEO Services

The Digital Search Australia local SEO service is naturally entwined with our regular search engine optimisation services. As the SEO tactics for achieving visibility in local search share a lot of similar characteristics and attributes of general search engine ranking SEO factors. The components which make up a successful local SEO strategy include keyword research, competitor analysis, optimised content writing, auditing of current local citations, GMB page optimisation, link building and eliminating any conflicting SEO issues with your website while making sure it’s highly relevant to your local SEO target keywords. All of the above elements must be tied together by the uniformity of using the same businesses NAP details across all your businesses assets. NAP stands for Name, Address and Phone the main information which defines your location verified GMB page and in essence is the lifeblood of your local SEO strategy. A lot of the work we do revolves around making sure that all external websites, business directories and bookmark sites where your business details are mentioned are using the correct address and telephone number which matches your GMB page. Our local SEO services in Sydney will ensure all the important local search boxes are ticked, so we deliver a high quality marketing strategies giving your business the local online presence it deserves for all the important local search terms which resonate with search engine users. Get in touch today to find out more!

Why Are Local SEO Services Important For Local Businesses?

Having an effective local SEO strategy for your website will generate more traffic, sales and enquiries from local customers in your local geographical catchment area. Statistics show that up to 85% of people who are looking for a service or product provided by a local company, will use the Google map listings and 46% of all the searches on Google have local intent. This is why it’s imperative for your local business to have local search engine visibility, with an online presence catering to your local customers’ search habits and making sure your business is being found in the local search results for the most highly searched and relevant keywords.

Local SEO Agency Adelaide, Brisbane, Melbourne Perth & Sydney

Conquer the Local SEO Results Today

Regardless of if you are based in Melbourne, Brisbane, Adelaide or Perth and you’re interested in local SEO, speak to one of our highly experienced SEO consultants today. We will be more than happy to put together a full Local SEO Strategy proposal for your business, which will be easy to understand while providing a full road map of the work needed for your business to conquer the local search results in Sydney and beyond.

Breaking Down Our 3 Pillars For Google Local Marketing Success
(Using The Patents Google Registered)

Digital Search Group's Local SEO Men at Work

We Use Google Local Search Patents To Guarantee Our Local SEO Services Success

By focusing on the Three Pillars of Local SEO strategy, our team of experts ensures all efforts are geared towards the highest priority tasks we know produce rankings, leads and sales in the shortest time frame. Google has based their local (and all other) ranking algorithm on factors that are published in approved patents and are available to the public. This allows our team to remove the guesswork we see competitors continually challenged with and our team focuses on getting our clients amazing results, every time!

Prominence of Target Geopgraphical Area Relevancy

Create A Geo-location Relevant, Keyword & Expert (E-A-T) Content Creation Marketing Campaigns

Local SEO Services Keyword & Competitor Market Research

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Local Business Keyword & Competitor Market Research

We identify the top keywords to target by using tools like SEMrush, Ahrefs, Google Search Console, and more.

Using these tools we can identify top ranking competitors, take stock of the elements leading to their success, include them in our local SEO strategy and ensure our approach is the best in the niche.

On-Page Locally Relevant Content Targeting Local Searches

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On-Page Relevant Content Targeting Local Searches

We create authoritative content that fills the requirements of Google’s E-A-T (Expertise, Authoritativeness & Trustworthiness) requirements along with building a content marketing strategy encompassing highly relevant cluster topics that explode the authority of our primary landing pages.

We laser targeted local search-focused content to complement the local searches for keywords most relevant to your business/target audience.

Proximity Relevancy

Google My Business Directory Listing

Google My Business Directory Listing Data Can Be Found In (Not Limited To) The Knowledge Panel, “Discover More” Results & Much More

What is a google my business listing exactly?

Ensuring there’s consistency and authority for Google’s own business directory is paramount. If you don’t know much about GMB, it can be compared to other large business directories, such as Apple Maps, Truelocal.com.au or Womo.com.au. GMB’s purpose is to provide listing information for your business that is available in an easy manner. This is where we focus efforts on auditing your website, business directory listings and other online mentions as we must ensure any/all display as close to 100% consistency as possible to your GMB. Your GMB acts as a channel for potential customers to find quick information about you, such as reviews, specific geographical location, phone number, website address, hours of business, products and/or services you offer and so on. However, unlike those mentioned above, Google’s directory database is shared in the most intuitive manner – using structured markup.

The Local SEO Sweet Spot:
Your Google Directory Information Is Always Found In

1. Relevant “Discover More Places” Results

Although there’s no silver bullet with ‘Discover More’, the chance of being included is only ever going to happen if you are highly relevant to the local search query used in the first place. For example, searching for ‘jewellery stores Sydney’ returned the following:

Discover More Places
Google Maps Listing

2. Google Maps Listings

You can access through your browser and when you search for a keyword/phrase, you receive a list of results and a map to make it easier to select a local option by their exact location. You can see how handy this can be below when I search for the keyword ‘Sydney harbor cruises’

(NOTE: there’s also the Google Maps App for mobile users)

3. Local Pack Domination Pays Out

The local pack is likely the most well known GMB-related spot (also known as ‘snack pack’) for your GMB directory business listing data to be displayed and below is an example for the search query “dentist Gordon NSW”.

Local Pack Domination Pays Out
Local SEO Services And The Knowledge Graph

4. The Knowledge Graph

When you search for a business name, you can be (if the dots connect) presented with a Knowledge Graph, such as the below when I searched for ‘Alphabet Inc.’, the holding company of Google:

Most Relevant Geo-Located Document + Link Authority Wins

Local Link Building Via Local Citations Sites, Directories, Guest Posts And More

Local link building strategies rely on researching of the best potential link building placements, whilst ensuring you don’t duplicate anything and that you are focusing on quality vs quantity from a well-rounded selection of links such as the following:

Local Citation Links

Local Press Releases

Directories

Local Guest Posting

Local Sponsorships

Social Media Profiles

Local Blogs

Forums

Product Reviews

Business Reviews And More

One of the key ingredients to long term rankings in search engines is our team focusing on building your reputation around solid off-page strategies that remain indexed and continue to pay out ROI for your online marketing budget for years to come. As algorithm updates happen continually, following crucial quality control factors minimises fluctuations and maximises returns.

Local SEO Services Link Building

Local SEO Services In Perth, Brisbane, Melbourne, Sydney & More

Expert Advice for Your Local Search Requirements

We work with clients across Australia who have local SEO requirements in Sydney, Brisbane, Perth, Adelaide, Melbourne and more. Contact our local search experts today for impartial advice so you can make an informed decision for your business.

How A Typical Local Sydney SEO Campaign Works

Our leading local SEO agency offers a two pronged approach to Local SEO services. Firstly, optimising your businesses GMB listing to be reflective of your Google verified business location and fully optimised for the search terms your local customers use to find your products and services. Secondly, optimising your website for the same local keywords and making sure that the NAP details (business name, address and phone number) used on your website directly correlates with your verified Google My Business listing. This combined with a comprehensive offsite digital marketing strategy, incorporating high quality local citation submissions and linking building utilizing content marketing via blog posts will achieve SEO success. Giving your business visibility in the 3 pack Google map listings and on the first page in the organic listings for your most important local search keywords. Below we go into detail about the different steps involved in our Sydney local SEO service and why you should consider us as your go to local search SEO partner.

  • The Importance Of Schema Markup In Local SEO Sydney

  • Our Local SEO Services Builds Local Online Traffic & Helps Any Business Owner

  • Boost Your Local SEO Strategies: What Kinds Of Businesses Need Local Search

  • Local Businesses: Our Local SEO Sydney Strategy

  • Local SEO Services: What Benefits Does Local SEO Strategy Have For Customer Acquisition?

  • eLocal SEO Services: Guide To Small Business SEO Services

  • Schema markup is a great technique used to provide relevant and descriptive information about your business appearing next to your website in the search result listings. Our local SEO consultants will identify the most relevant and impactful schema markups to use for your local SEO Sydney strategy. These range from organization schema markup to business review schema markups. Once we have implemented these schema markups your website should see an increase in conversion rates and your customer base.

  • If your business is struggling at the moment to get new clients, we can help. Our localized SEO services in Sydney will help to propel your business in front of a new market of previously untapped customers and revenue growth. There are a huge amount of potential customers who are conducting local searches looking for your products or services within your businesses geographical whereabouts right now. Our digital marketing experts would love to have the opportunity to show you the available opportunities within your niche and how effective our local SEO services could be for your business.

  • Being optimised and locally relevant so your website and Google My Business page appear in the local search results can be befinciafial for any type of businesses, as long as you have products or services which are targeting a geographically local audience. However our local SEO service is particularly popular with plumbers, pest control specialists, electricians, real estate agents, financial planners, event venues, skip hire companies and of course bars and restaurants. Contact the number one SEO agency in Sydney today and find out about our local SEO Sydney solutions that can get your businesses in front of your local target search market.

  • If you are a local business based in Sydney NSW looking for an effective way to develop your local customer base and you’re looking for a digital marketing strategy which will hit the mark. We highly recommend a local SEO campaign this multi faceted digital marketing solution will not only laser target your product or services to customers within your locality but it also offers a wide spectrum of unique advantages. Such as being able to showcase customer reviews to potential customers within your local community, tapping into the high conversion rate traffic generated from the local intent of Google searches within your locality and creating strong local brand awareness and brand loyalty within the only search engine results which count.

  • Our Sydney local SEO services will benefit your local business in a multitude of different ways. Firstly it’s an ideal way to costefectivly present your business to your niche marketplace through local search engines. Our consultants will develop a relevant content strategy for your business through carefully considered and well researched content creation which will grab the attention of any visitors and convert them into customers for your business. Our search optimisation know-how and web marketing tactics will give your website design and GMB page an abundance of authority and presence within the eyes of Google. Most importantly our Sydney local marketing offering will give your business a huge boost in quality organic traffic leading to an overwhelming number of new business enquiries and calls from potential customers. Contact the best SEO company today to find out more about how we can help reach your goals.

  • To help our potential clients have a greater understanding about the inner workings of local search engine optimisation and to give them a great reason to consider us to be their go to SEO partner. Our experts have put together a detailed list of useful FAQ questions relating to all the different aspects of digital marketing, SEO techniques, content creation, keyword/market research, local citations, Google analytics, link building, schema markup and customer reviews. All of which makeup a well rounded local SEO strategy to quickly reach some short term goals and start the path of taking your business to the next level.

Speak With Your Expert

Local SEO Team Today

If you’re ready to throw some questions our way, our expert local search specialists are available to discuss your unique situation and to provide initial advice on how best to approach your requirements.

Local Search Strategy FAQs

WHAT ARE LOCALISED SEO CAMPAIGNS AND HOW CAN YOU BENEFIT?

Localised SEO is a popular form of search engine optimisation (SEO) which helps businesses become visible to search engine users, within their geographical area looking for their products or services. This localised organic traffic comes from the search engine results via the map listings or from first page organic search results.

HOW CAN I IMPROVE MY LOCAL SEARCH RESULTS?

The best way to improve your local search results is by contacting a reputable local SEO company who have experience and provable expertise in achieving successful local search results in Google resulting in leads generated for their client base. If you are interested in working with top SEO experts in Sydney to market your product or service, please get in contact with Digital Search Group Australia today for a free no obligation proposal.

HOW MUCH DOES LOCAL SEO COST?

The cost of a local SEO strategy in Sydney is dependant on a few different variables, Before we start any work our SEO team will conduct a full analysis of your website presence focusing on SEO strengths and weaknesses, optimised content requirements, GMB page optimisation, the competitiveness of keywords relating to your niche, current rankings, inbound link structure and the online visibility of your GMB page. With this data we will be able to formulate a meaningful local SEO proposal with a full breakdown of the work needed to give your business maximum local exposure and take it to new heights. Ultimately the cost of a local SEO campaign is very much dependent on the competitiveness of your industry but we will always be transparent about this and will give you a good understanding as to why we are quoting a certain price.

WHO IS THE BEST LOCAL SEO COMPANY IN AUSTRALIA?

Without blowing our own trumpets, here at Digital Search Australia we do consider ourselves to be the best local SEO company in Sydney and even Australia. Over the years we have implemented a multitude of successful SEO marketing campaign strategies for Australian companies ranging from small businesses to well known Australian brands. Our goal has always been to deliver long term results for the most competitive keywords in the Australian search engine rankings. While providing our customers with a long lasting online presence using the best practices which will surpass their business goals.

HOW MANY PEOPLE USE LOCAL SEARCH AND GOOGLE MAPS?

According to statistics from 2020 up to 97% of people use search engines to find local business, I think we can now truly say gone are the days of the Yellow Pages. Also, 50% of people using their phones for local searches will end up visiting at least one of those stores they searched within 24 hours. And finally just to further reinforce the importance of local search and the impact it can have on growing the online presence for your business, 46% of all Google global searches across the world have local intent, which is 35 billion searches per day by the way.

IS GOOGLE LOCAL SEARCH POPULAR WITH MOBILE USERS?

Yes it is, having long term visibility in the Google map listings is an important tool for any Sydney businesses looking to attract local customers and increase their web presence. The search for directions function is used by millions of Australians everyday to find local business, personal addresses, restaurants and events. The Google app is widely used on mobile devices and makes finding directions to new businesses and services when on the move easier than ever.

WHY IS THE LOCAL SEARCH GOOGLE MAP LISTING SO IMPORTANT TO YOUR BUSINESS?

Google Maps is an invaluable tool for any business looking to attract local customers looking for their products or service and over the course of the last 10 years has made the Yellow Pages completely redundant. The Google Maps functionality incorporates both a search engine to find businesses and a GPS enabled map which directs the users to that businesses location. Google Maps massively contributes to the overall amount of Google searches conducted worldwide every day and every search is focused around local intent and location based search specific to that user's geographical location.

WHAT IS THE DIFFERENCE BETWEEN NATIONAL AND LOCAL SEO?

Traditional SEO when employing the best SEO practices help to improve your organic visibility for relevant highly searched non location based generic keywords in Google.com.au on a national level. While local SEO strategies enable you to boost your Google My Business pages local visibility in the Google map listings alongside increasing your website's organic search engine rankings when potential customers are searching for your products or services within your geographical location.

WHAT IMPORTANT SERVICE ITEMS MAKE UP SUCCESSFUL LOCAL SEO CAMPAIGNS?

The main ingredients which make up a successful local search campaign include the following items. Keyword research, competitor analysis, GMB page optimisation, optimised content creation, website technical SEO recommendations for and implementation, high quality local citation submissions & ethical link building tactics. On top of this, it's important to also pay attention to good website design and conversion rate optimisation to give the best possible user experience. Contact our SEO experts to find out how we can help grow your business.

WHY IS NAP CONSISTENCY IMPORTANT FOR LOCAL SEO?

Firstly what is NAP? It's an acronym for Name, Address, and Phone number and it's the blood and guts of any local search campaign. For Google or any of the other search engines using local search functionality, understanding your business Name Address & Phone number details are absolutely vital for your local online presence. As a business owner, it's essential that you make sure you are consistent across your website, GMB page and all external business directory listings or anywhere else where your businesses NAP details have online mentions. This is why it's so important to conduct a citation audit and cleanup when your business changes address, otherwise this can lead to confusing Google and losing visibility for local searches.

WHY IS OPTIMISED CONTENT IMPORTANT FOR SEO?

As the saying goes content is king when it comes to search engines and this also applies to local SEO as well. Search engines don't read images so well and predominantly they crawl web pages looking for text or content. So you need to create unique content for your website and GMB page so they are highly relevant for the local search terms relating to your service or products. Before starting the content strategy it's important to research the keywords which have the best possible local intent while having high monthly search volumes.

WHAT IS MULTIPLE-LOCATION SEO?

Multiple location SEO is for businesses who have more than one business location or address. For example, an Australian florist with locations in Sydney, Melbourne and Perth,
It would be highly important for a florist operating a flower delivery service to have good local visibility for each of their 3 business locations. The process is very similar to a normal local SEO strategy for a single business location. Apart from the fact you need to make sure all the different locations all have verified GMB pages and that their individual NAP details are mentioned on the business website preferably on individual pages which would be linked and associated to their respectful GMB location pages.

WHY IS LOCAL SEO MARKETING IMPORTANT?

Creating a solid reputation and awareness of your brand online is important as local search results not only produce website traffic but also conversions from local search are also a lot higher. With that, finding a local SEO Sydney company with the expertise to increase your results positioning in the SERPs can be a game changer for your business.

CAN A LOCAL SEO STRATEGY ENABLE ME TO RANK IN SYDNEY, MELBOURNE, PERTH, ADELAIDE & BRISBANE SIMULTANEOUSLY?

Yes you can have local SEO visibility for multiple city locations across Australia such as Adelaide, Melbourne, Perth and Brisbane but firstly you must have physical locations within those cities. You also need to make sure you have verified Google My Business pages for each location setup correctly. We also recommend setting up dedicated optimised location pages specific to the different locations of your business within your website. It's important to make sure your website's location pages correlate correctly with your location specific GMB pages. For example if you have locations in Perth, Adelaide and Melbourne. Your Perth, Adelaide and Melbourne GMB pages should link to your Perth, Adelaide and Melbourne location pages on your website. To reinforce Google's understanding of the multiple location nature of your business further, the NAP details (name, address and phone number) for each of your locations which appear on your GMB pages should also appear on the corresponding location page within your website. Confused yet? Please feel free to get in touch with us so we can fully explain the dynamics of local SEO for multiple locations further and put it all into context for you.

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