Regardless of if you are interested in SEO packages in Perth or any of the above mentioned individual SEO services you will be assigned a campaign manager as soon as you start working with us. So you have that all important ongoing support backed up with insightful customer service which is essential to any legitimate SEO services in Perth. Your dedicated SEO campaign manager will guide you through the unfamiliar intricacies of search engine optimisation while making sure you fully understand our SEO process and are continually up to date with the progress of your SEO campaign. While fully understanding the unique SEO strategy we are implementing for your Perth business. Contact one of our Perth SEO consultants today if you have any questions.
Your first port of call should be using Google search and finding the top ranked website ranking for keywords such as “SEO consultant Perth” or maybe “search engine optimisation Perth” to see what websites are ranking highly. Contact some of the highly ranked agencies and ask them for examples of work including before and after client ranking examples, case studies and also ask if you can speak directly to any of their clients operating in similar industries to yours and to get some genuine references and feedback.
Local SEO will literally put your business on the map in Perth or rather your Google My Business page.Regardless of if you are a florist, plumber, dentist, lawyer or any of the other countless business types which operate in Perth they can all benefit from Local SEO in Perth. The SEO process which will enable your businesses to be found locally within the Perth geographical location includes the following:
We do often get asked the proverbial question “much does seo cost?”. Here at Digital Search Australia we offer local SEO Perth campaigns for as little as 1,000 AUD per month and at the other end of the scale we also have clients spending upto 15,000 AUD per month. The budget you spend on your Perth SEO campaign is completely dependent on the competitive nature of your businesses industry, the lucrative nature of your target keywords and how much return on investment you make. Get in touch with us today and speak to one of our SEO experts to discuss which of the different SEO strategies we offer will suit your business goals and marketing budget. We will then be able to deliver specific SEO costs in Perth which is specific to your business.
Conversion rate metrics for organic traffic found in the Google Analytics tools is probably one of the most important metrics to look at when gauging the success of your search engine optimisation campaign. A conversion is triggered when a user conducts a certain action such as filling in a contact form or buying a product on an ecommerce website, this action is then recorded by Google Analytics as a conversion, Please note, Google Analytics needs to be configured correctly for this to happen.
When you see conversions via organic search associated with your SEO optimised landing pages it will give you invaluable insights into which pages are performing while also allowing you to define your overall marketing strategy by comparing the conversion rate performance against other traffic sources such as Google ads or direct traffic.
SEO isn't rocket science but we are sure there are a few Perth business owners out there who do consider it to be some kind of strange alchemy. To make sure your Perth SEO campaign performs well and you develop a steady upward trajectory eventually sending your website into the stratosphere of first page Google results for all your important and highly searched keywords . There are a few things which need to be implemented for this to happen. Firstly you need to make sure that you have a good up to date working knowledge of search engine optimisation SEO if you don't it's probably a good idea to find an SEO company Perth business owners would highly recommend. Once you have found a trustworthy SEO agency to work with. They should hopefully follow the below basic steps which will lead to a successful SEO experience.
The above is a very simplistic outline of something which can be described in a far more sophisticated manner. If you are interested in exp[loring in more detail the different SEO strategies we offer here at Digital Search Australia please get in contact with our SEO team today.
Developing a strong content strategy for all of your website's important pages is probably one of the best things you can do to improve your website's SEO performance.
Unfortunately we have noticed over the years working with Perth SEO clients that very often they have websites with substandard content. The main reason for this is working with local web designers who have developed websites without any content requirements and have launched the site with what Google considers to be thin content on the majority of the sites pages. Over the years we have even witnessed websites being launched with no content whatsoever. Having a website submitted to Google’s index with just blank pages is a death warrant for SEO success. If your website isn't performing well and you have never invested time or money into content creation your website is more than likely suffering from a thin content algorithmic penalty.
There are a huge amount of different factors which affect the performance of SEO strategies but in our opinion content is the number one factor. What content creation does for your website if done correctly, is to provide substance and meaning while injecting relevancy for the keywords which deliver business generating traffic to your website. While also giving the end user vital information about your products or services and confidence in your businesses. Having well structured optimised content focussed around different groups of keywords also helps Google differentiate your websites pages from one another. Which mitigates any duplicate content issues which is another major issue which affects the performance of your website search visibility.
Another important consideration to take into account if you have very little content on your website pages are the ramifications to backlink procurement. Put simply, why would people want to point links to your website's page if you are offering no content or information for the end user. This is why long in depth informative blog articles are renowned for obtaining lots of natural links from other websites.
As you can see from the above there are some profound and compelling reasons and benefits as to why Content is considered King when it comes to SEO and why you should invest in a content marketing strategy for your websites main pages as part of your Perth SEO strategy. For further info or in case you have any questions don't hesitate to contact our Perth SEO agency today.
301 redirects are incredibly useful for removing confusion and helping Google understand your website better. Google classes 301 redirects as permanent redirects and if they are set up correctly they will pass link equity from one page to another. They are used mainly for redirecting one duplicate page to the corresponding main page and they are also used widely for website migrations when the websites URL structure changes if moving to a new platform. So the old page redirects to the new page and the old page is then replaced by the new page in Google’s index once the 301 redirect is indexed by Google. If your 301 redirects are NOT set-up correctly and you have a redirect loop issues this can be hugely problematic and confuse the hell out of Google. So it's always best to work with a proficient SEO agency with lots of onpage experience before attempting the 301 redirect process for a website migration by yourself.
Black Hat SEO involves using certain underhand SEO tactics which go against Google’s guidelines. These tactics can generate quick results but very often the results achieved are very short lived. Google has become a lot more sophisticated in being able to defect these bad practices from the darkside. So in our opinion this is an area any serious Perth business owner should avoid at all costs and we highly recommend you work with SEO companies Perth offering white hat services which will give your website an online presence which will stand the test of time.
Core Web Vitals is part of the new page experience signal which is being rolled out by Google in 2021 and will have major ramifications for websites SEO performance if they don't adhere to the new requirements. Core Web Vitals are made up of four elements which incl;ude Mobile-Friendliness, Safe-Browsing, HTTPS-Security & Intrusive Interstitial Guidelines. To get more information about your websites current Core Web Vitals scores you can visit the Google Lighthouse Pagespeed Insights tool. If you are concerned about your website's current score please feel free to reach out to us and speak to one of our Perth SEO consultants.
The WordPress CMS is the most popular website platform in the world and enjoys a 40% market share. It's a versatile platform and it has a huge amount of functionality for performing SEO tasks and doesn't have the same restrictions as a lot of its competitors. However as we head into a new era of mobile-friendliness, mobile website speed, webpage rendering requirements and having to adhere to the new Core Web Vitals metrics the approach we take regarding WordPress websites needs to change somewhat. Unfortunately a lot of WordPress websites don't meet Google’s new pagespeed and rendering requirements because they are too cumbersome and ultimately have too much website bloat.
However there are WordPress options out there which do meet the new Google Core Web Vital standards such as the Oxygen page builder which uses light-weight code and utilizes less web bloat demanding resources.
Yes SEO can help improve the performance of your Google AdWords campaign. The Quality Score system used by Google in Google Ads in relation to landing page keyword relevancy is very similar to how Google interprets your landing pages when determining ranking factors for organic search. Which means if you invest in well structured keyword relevant content for your websites pages it will not only benefit that page's organic search attributes but it will also increase the Google AdWords quality score for that page increasing the performance of your Google Ads campaign.
The quality and the quantity of inbound links from other websites pointing to your website is the main measure Google uses to determine the authoritativeness or value of your website. Google uses inbound link signals to determine if a web page should rank for certain keywords,
I am sure you can now appreciate how important external links are to the Google ranking ecosystem. Put simply dofollow links pass link weight or link juice (all the good stuff) to the website you are linking to which will have a positive impact on that websites ranking and overall authority. However links using the nofollow link attribute will not pass any link weight across to the website it's linking to and will only direct traffic if clicked on.
If your website experiences a sudden drop in rankings and you have been involved in shady link acquisition activity or perhaps you have potentially experienced a negative SEO attack from a disgruntled competitor. It's always worth checking your website's backlink profile. If you have toxic links pointing at your websites pages it is possible to trigger an algorithmic link penalty with Google and see a big drop in rankings.
To check to see if there is a potential penalty firstly you need to analyse all of the links which make up your websites link profile. This can be a tideus job and does require the use of specific paid SEO tools and the SEO experience needed to judge if a link is good or bad. There are tools which porcelain to audit link profiles via fully automated process, however this is something which should be avoided as very often these tools will suggest removing good quality links which are supporting your websites current visibility in Google. Once your link profile has been audited manually by a professional and they have identified a list of bad links. They then submit the list of website links via a disavow file which is submitted to the Google Search Console. Google will then disassociate your website from the harmful websites linking to you and hopefully you should see a recovery in rankings.
If you are interested in our toxic link audit and disavow service please get in touch today.