Here at DSG, we are constantly being asked whether Pay Per Click management is necessary as an additional tool to drive up traffic to websites. Our answer is YES but with caution. However, there will always be businesses that may not be helped by PPC, albeit very few. The following is a list outlines reasons why your business may not benefit from PPC in your online campaign:
So you see, not every business would benefit by utilising Pay Per Click advertising as part of their marketing strategy. We have success stories from businesses that have used our Pay Per Click Management services alongside SEO - some pause PPC and some continue with the investment.
If you want to learn Pay Per Click management for your own campaigns, you can always learn and these tutorials from Google are a great starting point.
Whether you decide to go it alone, or to sign up to our PPC campaign management services, you are not only assured of driving more traffic to your website, you are getting a whole lot more in terms of reports for you to fully understand what goes on in an online marketing campaign like Pay Per Click.
We will provide you with these 4 monthly reports:
1. Keyword Report
A Keyword Report shows you your keywords’ performance for you to know which ones are generating more traffic to help you meet your advertising goals. In this report, you will know the following:
2. By Device Report
As the name implies, this report shows your monthly traffic on the different devices it was used which include: 1.) Computers and desktops; 2.) Mobile devices or Smartphones (with full browsers); 3.) Tables with full browsers
3. By Day Report
As the name implies, this report shows the traffic on your site by the day of the week, from Sunday to Saturday.
4. By Click Type Report
And finally, the 4th report we will give you is a monthly traffic report by people who have clicked one of the following items on your website:
Headline – people clicking on the ad link on your website’s headline
Site link – people clicking on one of the additional site links on your ads
Phone Calls – people clicking on the phone call button in your ads
Driving Direction – people clicking on the directions link which provides directions to your actual business location.