SEO For Lawyers & Multi-Location SEO 
Services For Law Firms Australia-Wide

Are you looking for experts in providing successful SEO for lawyers to take your law firm to new heights via search engine optimisation? Our experienced team has delivered SEO for lawyers across all legal disciplines. SEO for law firms has the potential to drive large volumes of qualified leads and at the precise moment the requirement is there for your services, you could be found top of the search results and contacted first! The vast number of prospective clients out there searching online for personal injury Lawyer SEO, criminal law firm SEO, & other legal services is exactly that, criminal!

If you want to take your share of that action, read on from here and our expert team will guide you to the top of the Google Search engine and all others with relative ease - see you at the top!

Does Local SEO For Lawyers Help Drive Leads?

Local SEO for Lawyers
Successful search engine optimisation for legal practices can (quite literally) make your legal services the gold standard go-to authority for the thousands of people seeking legal services like yours online and the volume of potential leads from the search engines is more than impressive. If you are wondering whether there’s are many potential clients available via local SEO for your law firm website, here are just a couple of examples of the number of potential clients available to your practice, should you have a successful search engine optimisation strategy in place:

Keyword Research: SEO For ‘Criminal Lawyers Sydney’

The below snapshot represents the data from Google Keyword Planner for a group of keyword research related to ‘criminal lawyers Sydney’, which cumulatively equates to 4,500+ people searching per month for this group of keywords, and an average Cost Per Click in Google Ads of $31.69 AUD/Per Click:

Criminal Lawyers Sydney

With our expert team of SEO Content Strategists, we will be able to start the process of opening your website up to a whopping 30% of these searches per month (1,350 qualified people looking for your legal services, every single month!) online via your website. A solid content marketing strategy for your legal firm will not only improve your reach, it will make your business the most successful practitioner in the digital marketing online space.

Keyword Research: SEO For ‘Personal Injury Lawyers Sydney’

This snapshot is the total metrics from Google Keyword Planner for the group of SEO keyword research related to ‘criminal lawyers Sydney’, which totals to a whopping 3,600+ people searching per month for this group of keywords, and a huge average Cost Per Click in Google Ads of $84.88 AUD/Per Click:

Personal Injury Lawyer SEO Keyword Research Sydney
The total visitors from the first page of Google search engines results for this legal service have grown in recent years by thousands of percent, making Sydney’s compensation lawyers battle to find the best SEO for law firms even more important and we’re here to help. Whether your practice specialises in personal injury, commercial, family, criminal, etc, OR is multidisciplinary, our local SEO agency is here to help your practice become the leading brand either for your local Sydney area, Suburb, or even requiring multi-location SEO for lawyer offices across Australia, we've got the expertise to support your business.
Download Some Example Keyword Research

The Best Local SEO For Law Firms Requires Keyword Research

The best Lawyer SEO Companies will know that the first place to look is keyword research and in the below, we’re giving you a sneak peak into the kind of marketplace available for both personal injury lawyers, and criminal lawyers in Sydney.

What Are The Benefits Of Local SEO For Law Firms?

There are so many benefits to finding the best law firm SEO company to handle your legal services organic search engine marketing, and here is just a few of them:

Drive Continual Organically Generated Highly Qualified Attorney SEO Services Leads

There are over 3,600 people searching for personal injury compensation lawyer-related keywords alone in Sydney (with average Cost Per Click of $84.88 AUD in Google Adsclick here to see!), there are also over 4,500 people searching for ‘criminal lawyers Sydney’ related keywords (average Cost Per Click of $31.70 in Google Adsclick here to see!). Your practice has the opportunity to bridge the gap between you and a huge dragnet of prospective clients every day, 365 days/year. We are an expert SEO agency for law firms across Australia and can help you to maximise your potential and receive continual qualified potential clients to their practice.

Local Lawyer SEO Marketing Builds Google My Business & Other Directory-Generated Leads

With organic local attorney search engine marketing, optimise your content not only on your physical website, but also optimise external websites to mention your brand in the most effective manner, effectively sending out positive sentiment and mentions across the city, which means phone calls and enquiries are coming from all sources.
Outrank Any Local Law Firm’s In Your Area Crushing The Competition
Can you imagine the impact of our SEO services for lawyers driving your law firm ranking positions to the top of the search engine results for all relevant keywords, crushing your competition and driving large numbers of qualified traffic - you above every competitor, every time? This is exactly what our SEO for law firm websites will do, when you type into Google ‘personal injury lawyers Sydney’, your brand will be above your competition and this will ensure anyone searching for your legal services will find you first, putting you at the front of the queue!
Turn Prospective Clients (Existing & New Traffic) Into Paying Clients
As your brand becomes known as the local authority in your practice area(s), your ability to turn existing traffic and new traffic into paying customers becomes less of a challenge, due to your local authority and awareness.
Stamp Your Law Firm’s Authority As The Reputable Option
With the hope of not sounding too repetitive, we are a specialist SEO agency for lawyers, and will ensure that your practice is consistently found highly in the search engine results above your competitors. Thus, your legal practice core legal services will be seen as the best option, creating a tidal wave of qualified and ready to commit prospective clients.
Seen Enough & Want To Talk?

Do You Want The Best Legal Firm Digital Marketing Strategy?

We are here ready to help take your legal firm's digital marketing strategy and local SEO strategy to the next level, so either book a meeting with our legal SEO experts today or download the example keyword data below to learn more before we talk.

What Does A Law Firm SEO Strategy Entail?

The various elements of a successful legal practice SEO strategy include (but is not limited to) the following services, which all form part of the bigger picture of our meaningful approach to SEO for lawyer website organic SEO strategies:

Serious Legal Website SEO Auditing + Action Plan

Serious SEO Auditing + Action Plan

Our comprehensive SEO audit service is one of the leading services of its kind (if we do say so ourselves), which has been updated over a 15 year hands-on SEO career alongside our expert in-house team & covers all a client needs to dominate the search engines, including:

Site Technology, Architecture, Crawlability, Page Speed & More Audit
URL Structure
URL Structure
Internal Linking & External Linking
Internal Linking & External Linking
Site Relevancy & Content Issues Audit
Relevancy Structure
Relevancy Structure
Meta Tags
Meta Tags
Content Audit
Content Audit
Google Search Console Issues Audit
Crawlability & Indexing
Crawlability & Indexing
Crawlability & Indexing

SEO Content Marketing Strategy Planning For Legal Practices

SEO Content Strategy Services

Our SEO content marketing strategy for lawyers will not only pave the way for your practice area locations, but also for you to become the dominant brand for content leadership across the broad spectrum of content opportunities, producing laser targeted content asset suggestions that support digital marketing for (but not limited to) your:

  • Location(s) ranking results
  • Disciplines you specialise in
  • Guides and/or tutorials
  • And much more

If you want your law firm SEO campaign to cover all organic channels, coupled with social media marketing potential, our expert team can provide you with exactly the tools required to dominate search engines and social media alike. To complement your quest for organic search results success, our SEO copywriting services are designed to take your business to the next level by delivering highly optimised content that reads well and that Google would love to see ranking highly in their organic search results every time.

Link Building For Law Firms

Link Building For Law Firms

Our link building services for legal websites and link building for law firms ensures your content performs optimally, giving the best seal of approval or confirmation of your contents integrity is to have it linked to by an external website giving you a ‘mention’ to your valuable content with a link straight back to your page. Our link building services for lawyers and link building for law firm websites are approached by using a 100% value-packed strategy that will ensure your website authority, relevancy, and supporting search engine ranking ingredients are evergreen - the gift that keeps on giving!

How Do We Approach Link Building For Lawyers?

Below is a video of our in-house search engine optimisation agency team process to provide the best link building for legal websites you will find:

Are You Confident Yet?

Plan Search Engine Optimisation For Your Law Practice Today!

If you’re now becoming confident in our ability to take your attorney SEO marketing requirements to the top, why not download the keyword research provided here and decide your next steps? 

Law Firm Search Engine Optimisation FAQs


Absolutely, and the other positives are that highly SEO-optimised “injury lawyer SEO” (or other discipline) pages on your website will also complement Google Ads quality scores, which reduce your high Cost Per Click spends and increases your dragnet of relevant keyword impressions - the perfect storm for a great online marketing campaign!


To put it simply, search engine optimisation for lawyers will put you at the top of search engines, and ahead of your competition to drive highly qualified and ‘ready to become a client’ leads.


The process of auditing a legal website to improve/remove technical issues, providing a meaningful and impactful content marketing strategy for law firms, and then providing link building for legal websites. These three pillars of natural search marketing are the main requirements for effective lawyer SEO.


Without blowing our own trumpets, here at Digital Search Australia we do consider ourselves to be the best local SEO company in Sydney and even Australia. Over the years we have implemented a multitude of successful SEO marketing campaign strategies for Australian companies ranging from small businesses to well known Australian brands. Our goal has always been to deliver long term results for the most competitive keywords in the Australian search engine rankings. While providing our customers with a long lasting online presence using the best practices which will surpass their business goals.

Finding the right law firm SEO expert to market your business is awash with potentially good options, but equally (and more importantly) a lot of agencies that should be avoided. Always stay clear of those offering ‘ranking guarantees’ as no serious agency can guarantee first page rankings, which is stated clearly by Google on this beginners guide to SEO.


Yes, as illustrated above, the potential for success (with the right strategy) is high and there are enough online prospects available to make a game changing business growth impact for any legal practitioner that finds the best SEO expert for their law firm.


The cost of natural law firm website marketing depends on the specific needs of your business and strategy required. Average budgets monthly: $1,500 AUD to $40,000 per month are realistic, with the higher budgets usually focusing on multi-location SEO strategies for legal practitioners having multiple offices across the country.

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